Thursday, January 20, 2011 - 7:30pm





The Book Doctors, Arielle Eckstut and her ex-client/current husband, David Henry Sterry, authors of  The Essential Guide to Getting Your Book Published, will be making a house call, and they want YOU to PITCH your BOOK at their Pitchapalooza.  


It’s like American Idol for books, only without the Simon.  Writers get one minute to pitch their book ideas to a once-in-a-lifetime All-Star cast of publishing experts, including NaNoWriMo founder Chris Baty, and Laura Mazer, new head of influential indie publisher Soft Skull


If you want to make your pitch to the panel at this event, you'll fill out a card; panelists will pick at least 20, but no more than 30, names at random. If your name is picked, you'll be able to make your pitch.


Winner gets an introduction to an agent appropriate to their book. Anyone who buys a book gets a free consultation worth $100! 


Here’s a link to a blog about their Pitchapalooza http://bit.ly/bcHFaZ in New York with publishing titans Larry Kirschbaum and Bob Simon. Here’s a link to an article about the Art of the Pitch and their Pitchapalooza on Publishers Perspective. http://bit.ly/aysNfG.  And finally here’s a write-up of a wild Pitchapalooza at the Book Revue. http://bit.ly/dVzatz


Arielle has been a literary agent for 18 years, and David is the best-selling author of more than a dozen books, the last of which appeared on the cover of the Sunday New York Times Book Review.  They’ve helped dozens and dozens of talented amateurs become professionally published authors.  They’ve appeared on NPR many times, and taught publishing at Stanford.


Pitchapalooza Mini-Movie: Try Not to Cry


New York Times Pitchapalooza article


 “A must-have for every aspiring writer.” – Khaled Hosseini, New York Times bestselling author of The Kite Runner


“Refreshingly honest, knowledgeable and detailed. . . . An invaluable resource”—Jamie Raab, publisher, Grand Central Publishing


The world is still filled with countless aspiring authors who want to write books and get them read. As the rise of e-readers suggests, the book—in whatever form—certainly isn’t going anywhere!  

So the question becomes: How can authors use this new digital landscape to get their books into the hands of readers?


Throughout The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! Eckstut and Sterry demystify every step of the publishing process, explaining how to :  


come up with a search-engine-friendly, blockbuster title,

create a selling proposal,

find the right agent,

develop marketing and publicity savvy, 

determine whether self-publishing is right for you,

put together a great event,

produce an effective video book trailer,

understand electronic publishing, e-book pricing and royalties, and much more.


The book includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, and Leonard Lopate, plus agents, publicists, editors, booksellers, web wizards, and social networking gurus; sidebars featuring real-life publishing success stories, sample proposals, query letters, and a feature-rich website and community for authors. 


Arielle Eckstut, cofounder of LittleMissMatched, an iconic brand with stores in Disneyland and Grand Central Station, is a writer, entrepreneur, and agent-at-large for the Levine Greenberg Literary Agency. She is the author of Pride and Promiscuity: The Lost Sex Scenes of Jane Austen.


David Henry Sterry is the coeditor of Hos, Hookers, Call Girls, and Rent Boys (front page review, The New York Times Book Review) and author of Master of Ceremonies, Chicken, Satchel Sez, and most recently, The Glorious World Cup. He is also an actor, media coach, book doctor, Huffington Post regular, and activist. The authors are married and live in Montclair, New Jersey, with their daughter.


The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully Cover Image
ISBN: 9780761160854
Availability: Out of Stock - Usually Ships in 1-5 Days
Published: Workman Publishing Company - November 4th, 2010