BINDERY: Julie Moss / Crawl of Fame: Julie Moss and the Fifteen Feet that Created an Ironman Triathlon Legend

Thursday, March 28, 2019 - 7:30pm

The Bindery and Women Sports Film Festival hosts a special evening with Julie Moss for her new book, co-written with Robert Yehling, Crawl of Fame: Julie Moss and the Fifteen Feet that Created an Ironman Triathlon Legend. Please join us!


In 1982, Julie Moss ran the Ironman triathlon for her college senior research project. Her idea was quirky, even crazy; only a handful of hardcore, highly trained enthusiasts competed in the little-known, 140.6-mile combination of swimming, cycling, and running. Julie brought no experience or appreciable training beyond running two marathons. She did bring a latent willpower that, the world soon found out, wouldn’t be denied. What happened next changed Ironman forever…. After becoming the unlikely leader during the marathon, the final leg of the Ironman, Julie fell and lost all bodily function fifteen meters (50 feet) from the finish. While on hands and knees, she watched her rival pass her. Thirty seconds later, she crawled across the line – stunning the millions who were watching on television. 


At age twenty-three, Julie became the instant global icon, and the public face of fitness and endurance sports – which exploded in popularity, partly because of her inspiration. That this young co-ed would represent such a new sport was unlikely. That she would inspire millions to change the courses of their lives in the three decades since was unthinkable. Yet, it happened. And keeps happening. In April 2017 Julie won her age group in the Ironman North American Championships – racing 25 minutes faster than her 1982 Ironman. How does a 58-year-old woman beat the time of her 23-year-old self? Crawl of Fame is the long-awaited release of her incredible story. Julie describes how she found her greater purpose while lying across the finish line at Ironman 1982 – and how that greater purpose as a woman, athlete, endurance sports symbol and, now, iconic figure has defined her life and inspired others since. Several endurance sports athletes have written memoirs, but none have changed a sport so dramatically as Julie Moss. Now, readers will join the inner and outer journey of one of the world’s most impressive athletes, a woman who has already inspired millions – with millions more to come.



Julie Moss is a member of the Ironman Hall of Fame, U.S.A. Triathlon Hall of Fame and a ten-time Ironman competitor.  She was the 2012 Triathlon Business International Female Athlete of the Year and was the 2017 Ironman North American Champion in her age group. Julie has served as a commentator for ABC, NBC, CBS, and the Goodwill Games. Julie is a member of the Hoka One One sports team, which has been featured in People, Sports Illustrated, ESPN: The Magazine, The New York Times, and the Los Angeles Times.  She lives in San Diego, California.



Please note: this event will be held at The Bindery, 1727 Haight. 


This is an all ages event with mature themes. The bar opens at 7pm; event starts at 7:30pm.


As with all of our events, seating may be limited; you can guarantee a seat by pre-purchasing the book below -- when checking out, just be sure to include a note that you'd like to attend the event. If you cannot attend the event but would like to request a signed copy of Crawl of Fame, order below and put your request in the comments field.


RSVP appreciated but not required



Image: Ironman Crawl by Carol Hogan

Crawl of Fame: Julie Moss and the Fifteen Feet that Created an Ironman Triathlon Legend By Julie Moss, Robert Yehling, Armen Keyeyian (Introduction by) Cover Image
By Julie Moss, Robert Yehling, Armen Keyeyian (Introduction by)
Email or call for price
ISBN: 9781681778563
Availability: Out of Print
Published: Pegasus Books - October 2nd, 2018