BINDERY: An Xiao Mina / Memes to Movements: How the World’s Most Viral Media is Changing Social Protest and Power

Wednesday, January 23, 2019 - 7:30pm

The Bindery hosts An Xiao Mina for her new book Memes to Movements: How the World’s Most Viral Media is Changing Social Protest and Power. With An in conversation is Robin Sloan (Sourdough, Mr. Penumbra’s 24-Hour Bookstore) -- please join us!


Memes are the street art of the social web. Using social media-driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today’s politics. She finds that the “silly” stuff of meme culture -- the photo remixes, the selfies, the YouTube songs, and the pun-tastic hashtags -- are fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. Mina finds parallels, for example, between a photo of Black Lives Matter protestors in Ferguson, Missouri, raising their hands in a gesture of resistance and one from eight thousand miles away, in Hong Kong, of Umbrella Movement activists raising yellow umbrellas as they fight for voting rights. She shows how a viral video of then presidential nominee Donald Trump laid the groundwork for pink pussyhats, a meme come to life as the widely recognized symbol for the international Women’s March.


Crucially, Mina reveals how, in parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright. Activists in China evade censorship by critiquing their government with grass mud horse pictures online. Meanwhile, governments and hate groups are also beginning to utilize memes to spread propaganda, xenophobia, and misinformation. Botnets and state-sponsored agents spread them to confuse and distract internet communities. On the long, winding road from innocuous cat photos, internet memes have become a central practice for political contention and civic engagement.


Memes to Movements unveils the transformative power of memes, for better and for worse. At a time when our movements are growing more complex and open-ended -- when governments are learning to wield the internet as effectively as protestors -- Mina brings a fresh and sharply innovative take to the media discourse.



An Xiao Mina is an American technologist, researcher, and artist. She served as a contributing editor for the book Ai Weiwei: Spatial Matters, and her own work has been exhibited in museums and galleries across the US and around the world. Her writing has appeared in the AtlanticWired, the New Inquiry, the Los Angeles Review of BooksAl Jazeera English, and Hyperallergic. A 2016–17 research fellow at the Berkman Klein Center for Internet and Society at Harvard University and product director at the technology company Meedan, her home is wherever the Wi-Fi is. Author photo by Marcus F. Benigno.



Robin Sloan’s first novel, Mr. Penumbra’s 24-Hour Bookstore, was a New York Times Best Seller, translated into more than twenty languages. His latest novel, Sourdough, was published in 2017. With his partner Kathryn Tomajan, Robin produces California extra virgin olive oil under the label Fat Gold. He lives in Oakland and works out of the Murray Street Media Lab in South Berkeley, down by the railroad tracks.




Please note: this event will be held at The Bindery, 1727 Haight. 


This is an all ages event with mature themes. The bar opens at 7pm; event starts at 7:30pm.


As with all of our events, seating may be limited; you can guarantee a seat by pre-purchasing the book below -- when checking out, just be sure to include a note that you'd like to attend the event. If you cannot attend the event but would like to request a signed copy of Memes to Movements, order below and put your request in the comments field. 


RSVP appreciated but not required


Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power Cover Image
ISBN: 9780807056585
Availability: Out of Stock - Usually Ships in 1-5 Days
Published: Beacon Press - January 8th, 2019