The Sound of the Future: The Coming Age of Voice Technology (Hardcover)

The Sound of the Future: The Coming Age of Voice Technology By Tobias Dengel, Karl Weber (With) Cover Image

The Sound of the Future: The Coming Age of Voice Technology (Hardcover)


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A Wall Street Journal Bestseller
A USA Today Bestseller

Why voice technology is the next big thing in technology, as big as mobile a decade ago and the internet in the late 90s, fundamentally altering the way companies do business.

Voice is the next technology – remarkably similar in potential impact to the internet and mobile computing - poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. In The Sound of the Future, he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.  

Using fascinating, colorful stories, Dengel explains how the “voice-first” experience is becoming part of the global technology mainstream, exploring the ways voice will do a better job of serving basic human needs such as safety, speed, accuracy, convenience, and fun, as well as making it possible for hundreds of millions of people around the planet to participate more fully and productively in today’s high-tech world by making interactions with technology virtually effortless. 

A pervasive technology like the internet and mobile, voice, with applications in marketing, sales, service, manufacturing, and logistics, will change the way we work at every level and every function, driving down costs, boosting productivity, and enabling the creation of entirely new business models.

This is not simply about Siri and Alexa. They are the tantalizing but incomplete precursors of the ultimate interface that will make technology easier, faster, more accurate, and more human.
Tobias Dengel is the President of WillowTree, a TELUS International Company. With over 20 years of technology expertise, Tobias has been recognized by Glassdoor as a Top CEO and featured as a VOICE Summit speaker at the Consumer Electronics Show in 2022 and 2023. Under his leadership, WillowTree has become a leading provider of premium digital products and experiences for iconic global brands, including HBO, PepsiCo, Johnson & Johnson, and many more. The digital product consultancy was acquired by TELUS International in 2023 for over $1.2 billion USD.

Prior to WillowTree, Tobias helped steward strategic partnerships and acquisitions and drive innovation on behalf of companies including AOL and Kearney. Tobias is passionate about using technology to create meaningful, human-centric experiences for people and drive business success.
Product Details ISBN: 9781541702363
ISBN-10: 1541702360
Publisher: PublicAffairs
Publication Date: October 10th, 2023
Pages: 336
Language: English
“The author does a good job of explaining where [voice technology] is going…From a solid base of experience, Dengel charts the way forward for the next technological shift.”—Kirkus

“Making stronger and faster connections with customers—fans, in our case—is critical for every business. As Tobias Dengel clearly lays out in his visionary book, the inevitable rise and wide-spread adoption of voice technology will be the next way to up our game.”—Adam Silver, commissioner of the NBA

“In an ever evolving world of digital technologies ushered in by the computer, the internet, data processing, and the emergence of artificial intelligence, 'The Sound of the Future: The Coming Age of Voice Technology' is essential reading for anyone with an interest in what to expect in the near future whether that interest is personal or professional, cultural or economic. Exceptionally well written, organized and presented, 'The Sound of the Future' is a seminal, ground-breaking, essential contribution.”
 —Midwest Book Review

“In The Sound of the Future, Dengel explores how AI will enable our return to voice, the most natural of all forms of communication. Voice technology will redefine our relationship with machines and devices with profound implications for every industry. We are all in search of a humanistic AI, and Dengel beautifully shows how it can be achieved.”

Darren Entwistle, president and CEO, TELUS

“Voice technology is undergoing a technological leap from Siri and Alexa to a transformative force on par with mobile a decade ago and the internet in the 1990s. Dengel provides the big strategic vision and the granular details to harness the next digital wave.”—Michal Kosinski, Stanford University Graduate School of Business

“Talking is the new typing. Dengel smartly forecasts how voice technology, buoyed by advancements in artificial intelligence, will shape the future of business and everyday life. The Sound of the Future reveals the incredible potential of voice technology and how it will fundamentally reshape our very conception of human-machine interaction and intelligence.”—Amy Webb, CEO, the Future Today Institute, and author of The Signals Are Talking and The Big Nine

“In his far-reaching The Sound of the Future, Dengel vividly illustrates we are on the precipice of an important and enduring change with the advent of voice technology, one that leaders in every industry need to harness as an essential strategic force for keeping ahead of the competition. That is especially so as the recent advances in artificial intelligence power voice to become the ultimate human-machine interface.”—Ted Leonsis, former president, AOL; CEO, Monumental Sports & Entertainment

The Sound of The Future makes a convincing case the future of media, innovation, and technology will depend upon voice technologies and experiences. Dengel has leveraged his insights in a stellar career as a pioneer and immensely successful technology and media entrepreneur. You’ll want to hear what he sees coming next.”—Jim Bankoff, chairman and CEO, Vox Media

“Dengel artfully describes the power of AI-enabled voice technology to break the patterns of the way business is done—from marketing and sales to logistics and manufacturing. The Sound of the Future provides the insightful details to create an unfair advantage.”—Peter Ziebelman, cofounder, Palo Alto Venture Partners; Stanford University Graduate School of Business; and coauthor of Pattern Breakers