Get Back in the Box: How Being Great at What You Do Is Great for Business (Paperback)

Get Back in the Box: How Being Great at What You Do Is Great for Business By Douglas Rushkoff Cover Image

Get Back in the Box: How Being Great at What You Do Is Great for Business (Paperback)

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Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

Douglas Rushkoff is the author of 10 bestselling books on media and culture, including Cyberia, Media Virus!, Playing the Future, Coercion: Why We Listen to What "They" Say, and the novels Ecstasy Club and Exit Strategy.

Product Details ISBN: 9780060758707
ISBN-10: 0060758708
Publisher: Harper Business
Publication Date: January 30th, 2007
Pages: 336
Language: English

“Get your highlighters out! There’s a worldchanging idea on each and every page.” — Seth Godin, author of All Marketers are Liars