Rob Reid / Forever On

Tuesday, August 1, 2017 - 7:30pm

The Booksmith is excited to host Rob Reid as he discusses his new novel, Forever On. Join us!


Meet Phluttr—a diabolically addictive new social network and a villainess, heroine, enemy, and/or bestie to millions. Phluttr has ingested every fact and message ever sent to, from, or about her innumerable users. Her capabilities astound her makers—and they don’t even know the tenth of it.

But what’s the purpose of this stunning creation? Is it a front for something even darker and more powerful than the NSA? A bid to create a trillion-dollar market by becoming “The UberX of Sex”? Or a reckless experiment that could spawn the digital equivalent of a middle-school mean girl with enough charisma, dirt, and cunning to bend the entire planet to her will?

Phluttr has it in her to become the greatest gossip, flirt, or matchmaker in history. Or she could cure cancer, bring back Seinfeld, then start a nuclear war. Whatever she does, it’s not up to us. But a motley band of Silicon Valley entrepreneurs, venture capitalists, and engineers might be able to influence her. Forever On achieves the literary singularity—fusing speculative satire and astonishing reality into a sharp-witted, ferociously believable, IMAX-wide view of our digital age.





Rob Reid’s mind is like no other known thing in the universe, and this is a truly spectacular way to discover it. — Chris Anderson, Head of TED, on Forever On

Rips the lid off Silicon Valley! And what lies beneath. — Stewart Brand, creator of the Whole Earth Catalog

Rob Reid doesn’t write science fiction; he writes future history. Forever On is the best account I’ve read on how superintelligence will arrive, and what it will mean for all of us. Hilarious, frightening, believable, and marvelously constructed; Forever On has it all. — Hugh Howey, New York Times-bestselling author of Wool





Rob Reid is the founder of, which launched the streaming music service Rhapsody, creating the subscription model since adopted by Apple and Spotify. He is the author of the New York Times bestseller Year Zero, a work of fiction; Year One, a memoir about student life at Harvard Business School; and Architects of the Web, the first true business history of the Internet. He lives in New York City with his wife, Morgan, and Ashby the Dog. 







RSVP appreciated but not required. If you cannot attend the event, but would like a signed copy of Forever On, place your order below and include your request in the comments section.