MEGAN PRELINGER / Another Science Fiction

Tuesday, May 4 2010 at 7:30 PM

Launch Party and A Talk with Visuals:


 

MEGAN PRELINGER

Another Science Fiction:

Advertising the Space Race 1957 – 1962

 

Another Science Fiction is a brilliant tour through the iconography and literature of America’s grandest corporate dreamtime, the space age.” – William Gibson

 

Uniquely insightful and entertaining, Megan Prelinger’s hybrid of eye candy and brain food showcases nearly 200 spectacular images from the Mad Men era of space advertising, providing a remarkable look into our collective history of spaceflight.

 

Russia’s 1967 launch of the Sputnik satellite shocked the world and lit a fire in America to get a man into space and onto the Moon. The space race was on, the aerospace industry was hot…and industry ads pitched the idea that we lived in a moment where anything was possible – Mars and the Moon were the new western frontier; gravity was history, and soon so would be the confines of our solar system itself.

 

Megan Prelinger is a historian and a lifelong collector of space history ephemera and science fiction literature. She is co-founder and architect of information design of the Prelinger Library, a private research library open to the publics, which houses more than forty thousand books and other print artifacts on North American regional and land use history, media and cultural studies, and technology, including a space history collection.

 

“I wish I had this book when I started Mad Men. This is exactly what I look for, a concise visual-historical reference of mid-century advertising. Prelinger has uniquelyand beautifully taken us on a trip back to space.” – Gay Perello, prop master for Mad Men

 

$29.95
ISBN-13: 9780922233359
Availability: On Our Shelves Now
Published: Blast Books, 4/2010
Autographed copies are available for ordering. If you'd like to reserve a signed copy (for pick up in the store or to be shipped to you or someone else), let us know in the comments section of your online order or give us a call at 415-863-8688.

Location: 
Street:
The Booksmith
Additional:
1644 Haight Street
City:
San Francisco
,
Province:
California
Postal Code:
94117
Country:
United States