Wed, Jun 18, 8:00 PM

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Drew Westen's The Political Brain tell us that in politics, when reason and emotion collide, emotion invariably wins. Westen, professor of Psychology and Psychiatry at Emory University, takes us on a tour of speeches, ads, and campaign strategy in American elections.  According to Mr. Westen, campaigns are won by candidates who can convince voters, through their words, intonation, body language, and actions that they share their values, that they understand people like them, and that they can inspire the nation or save it from dangers. 

Come hear why:

• Hillary's issue-oriented campaign that offers a 10-point plan for every problem is the wrong strategy to win voters.
• In the Wisconsin primaries, voters who reported in exit polls that the most important issue to them was health care--Hillary Clinton's signature issue--broke for Obama.
• Right-leaning Republicans embrace John McCain as their man, despite his being the Republican candidate least likely to pander to the extreme right's positions on immigration, one of the defining issues of the Republican debates.

For information and tickets, order online or contact the box office by phone at (415) 292-1233 or by email at arts@jccsf.org.

This is not a Booksmith sponsored event, please contact the JCCSF if you have any questions.